Global Passenger Survey

Since 2012, IATA’s Global Passenger Survey (GPS) has been the leading source of global insights into passenger satisfaction, behaviors, and expectations. With over 10,000 responses from 200 countries, GPS provides aviation organizations and key stakeholders with a comprehensive understanding of passenger preferences and emerging trends. Its representative sample is based on global passenger traffic by region, ensuring reliable, actionable insights.

IATA GPS comes in a variety of formats suited to your organization’s needs:

• Global Passenger Survey (PDF)
  Get a comprehensive overview with over 80 data visualizations, including global insights and regional distinctions. The report sheds light on passenger profiles across demographics such as age, income, and travel habits.

• Global Passenger Survey Combo (PDF + Interactive Data Viewer)
  Delve deeper into passenger behavior data with this combined package, which includes advanced filtering options for a more tailored analysis. By focusing on specific regions, age groups, and travel behaviors, you can uncover insights that support data-driven decisions. The interactive data viewer allows for a more dynamic exploration of trends, providing critical insights for your organization.

• Global Passenger Survey Historical Combo (PDF and Interactive Data Viewer)
  Access the latest survey data along with historical insights from 2021 to 2024 in this premium offering. This combination not only allows you to track evolving trends and compare shifts in passenger preferences, satisfaction, and attitudes, but also provides a comprehensive understanding of how the passenger experience has transformed over time. This historical context is invaluable for forecasting future trends and making informed strategic decisions.